Legal
Privacy Policy
How we collect, use, and protect your personal information
Last updated: 5 November 2026
Michael Sorsky ('we', 'us', 'our') is committed to protecting your privacy. This policy explains what personal data we collect, how we use it, and your rights in relation to it. We are the data controller for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Information We Collect
We collect information you provide directly when you submit an enquiry through our website, including your name, business email address, company name, telephone number, and details of your travel requirements. We also collect technical data automatically when you visit our site, including your IP address, browser type, pages visited, and time spent on the site, via cookies and similar technologies.
2. How We Use Your Information
We use your personal data to respond to your enquiries and provide corporate travel management services; to send you information about our services where you have requested it or where we have a legitimate interest in doing so; to improve our website and services; and to comply with our legal obligations. We will never sell your personal data to third parties.
3. Legal Basis for Processing
We process your personal data on the following legal bases: performance of a contract or steps taken prior to entering a contract (when handling your travel enquiry); legitimate interests (to improve our services and communicate with prospective clients); and compliance with a legal obligation. Where we rely on legitimate interests, we have balanced these against your rights and interests.
4. Data Retention
We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. Enquiry data is typically retained for up to three years. You may request deletion of your data at any time.
5. Sharing Your Information
We may share your personal data with trusted third-party service providers who assist us in operating our website and delivering our services, such as email and hosting providers. All third parties are required to handle your data securely and in accordance with applicable data protection law. We do not transfer your data outside the UK or European Economic Area without appropriate safeguards in place.
6. Cookies
Our website uses cookies to enhance your browsing experience and to analyse site traffic. Essential cookies are necessary for the site to function and cannot be disabled. Analytics cookies help us understand how visitors use the site. You can control non-essential cookies through your browser settings. By continuing to use our site, you consent to our use of cookies in accordance with this policy.
7. Your Rights
Under UK GDPR, you have the right to access the personal data we hold about you; to request correction of inaccurate data; to request erasure of your data; to object to or restrict our processing of your data; and to data portability. To exercise any of these rights, please contact us using the details below. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
8. Contact Us
If you have any questions about this privacy policy or how we handle your personal data, please contact us at: Michael Sorsky, enquiries@michaelsorsky.com. We will respond to all requests within 30 days.